Why Are Celebrities So Obsessed With Sea Moss?

And what exactly is it?

If you’ve perused the refrigerated section of Whole Foods or other health foods stores, you’ve likely encountered jars of sea moss. The slightly translucent, beige jelly has been popping up virtually everywhere and has achieved a cult-like popularity on social media. Celebrities and influencers have been some of the product’s most vocal cheerleaders.

Bella Hadid includes sea moss in her daily supplement routine. Winnie Harlow and Hailey Bieber both launched Erewhon smoothies that feature the ingredient. Kim Kardashian has sworn by sea moss for years. But what exactly is it, and why are we seeing it everywhere?

People have been using sea moss for a lot longer than you might think. And as its popularity grows, there are a lot of misconceptions surrounding it. That’s why we’re breaking down everything you need to know about sea moss, from its history to its health benefits to how you can incorporate it into your diet.

View the article here: https://www.delish.com/food/a60410817/what-is-sea-moss/